Facebook Maximizes Partnerships with iGaming

5.04.2019, 11:27

Artificial Intelligence and machine learning have a significant impact on the company’s future development. Facebook is actively involved in AI research and collaborates with other research companies and institutions.

At Facebook events dedicated to the gambling industry, there are often professionals who have worked for both iGaming and Facebook. This happens due to the fact that gambling companies and social networks are closely related. Facebook’s Ross Doyle, Client Partner, is such a person.

He noted that since his work in Dublin after graduating with a marketing degree, he was interested in sports, and from 2014 he became the head of the marketing project for Paddy Power. At that time, he realized that Paddy Power and Facebook could be excellent partners because social platforms have a huge audience, that the gambling industry wants to get.

Thanks to this collaboration, Facebook’s Real Money Gaming team studied the problems of the industry and developed a project to realize the possibilities presented by a platform like Facebook.

Doyle listed “content, community and connection” as three main components of an excellent result of Machine Learning and Artificial Intelligence collaboration. And Facebook meets the requirements of the iGaming industry.

Content, according to his words, is based on the interests of the audience and Machine Learning and Artificial Intelligence will help in choosing the most suitable one for the particular group of people.

The community must be safe from unacceptable materials and combined actions of people and technology will help to protect society.

Facebook’s App event optimization has been operating for two and a half years and is aimed at the audience that is most likely to take coveted in-app actions such as purchase, registration, etc.

Facebook’s “Value optimization” was developed to optimize the value of their advertising.

Machine learning and AI are only expanding their business improvement opportunities, and Facebook believes that in the future, technology will be a decisive factor in optimizing it.

Such prominent, even if not direct, cooperation of major tech companies and iGaming industry can yield results, especially following the news of Konami’s AI solutions for the gambling industry.