NetEnt Enters New Jersey with DraftKings

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26.04.2019, 12:33

NetEnt has entered a partnership with DraftKings and is now another game supplier in New Jersey. This comes after the famous game provider received a license for the state in February.

Now, NetEnt also joins Evolution as a gaming provider for DraftKings and another global provider to enter the US market. This is another step towards enlarging the number of operators in the state, following the legalization of online gambling in many states.

DraftKings is considered to be a leader in the number of fantasy sports in its catalog, which NetEnt seeks to utilize. The online casino, in turn, seeks to offer a wide selection of NetEnt casino games to their players.

This decision is in contrast to DraftKings’previous decision not to pursue online casino gaming. The company’s CEO clarified at ICE 2019 that the change is due to consumer demand.

The new addition is a bold strategic move by the betting service, following the tense competition and the resulting revenue increase of the New Jersey market. It might have also opened the door for NetEnt to enter other US states.